Kalamba Games supply deal with BetPlay in Colombia “huge boost” to growth plans in key LatAm region

In what it describes as a “key partnership” in a “fast-moving and lucrative market,” B2B casino games supplier Kalamba Games has signed a content agreement with Colombian sports betting and online casino operator BetPlay, further extending its reach in Latin America. 

Through an integration via Pariplay’s trademarked Fusion aggregation platform, the Corredor Empresarial S.A.-owned-operator’s players in Colombia will gain access to the supplier’s portfolio of slot titles, including a 17-game collection that has already been certified for what has been touted as the fastest growing market in the world for the online gaming industry. 

Just a few of the player-favorite slots that will hit the product lobby at betplay.com.co are Ducks Till Dawn, Caribbean Anne and some standouts from its successful Joker series. 

BullesEye Brand:

Also included in the agreement is Kalamba’s modular remote gaming server (RGS) Bull riches777 sEye brand, part of its market leading tech stack, which includes a full range of features that will benefit both the operator and its players. They include:

Promotional tools – tournaments, leaderboards and jackpotsMetafeature modulesCurrency optionsDynamic personal messagingGame recommendation engine

Commenting on the collaboration, Germán Segura, General Manager for Corredor Empresarial, said…

“Ensuring we have the best and latest content for our players remains a focus for us in driving ourselves forward. Kalamba’s slots and promotional tools are a valuable addition to our casino offering and we’re thoroughly looking forward to working with them and building on this announcement.”

BetPlay is the leading multi-channel sports betting and casino operator in the South American country and by teaming up with the games supplier the operator has an opportunity to enhance Kalamba’s profile in the region, in its effort to advance maintain its plan for commercial growth. 

Huge Boost:

“This is a key partnership for us in a fast-moving and lucrative market. BetPlay’s brand is front and centre in Colombia with its sponsoring of the country’s professional football league among other high-profile initiatives, so the deal is a huge boost to our growth plans in the country and the wider region,” read a statement in a company press release from Andrew Crosby, Chief Commercial Officer for Kalamba Games. 

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LatAm Entry:

The Malta and Krakow-based international games studio entered Spain and Latin America in April 2021, having inked a supply deal with Emara Play. The Spain-based company‘s aggregation platform provides its vast operator network with more than 400 online casino and slot games, table and card games, video bingo, scratch games, virtual sports, and live dealer games, all of which are optimized for desktop, mobile and retail, from industry-leading suppliers.